Application of visual color in the hottest packagi

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Application of visual color in packaging design

release date: Source: China paper

color on packaging is the most active factor affecting vision, so packaging color design is very important. Today, China paper industry takes you into the visual color in packaging and printing, and introduces the relevant contents in detail

determine the total tone

whether the overall feeling of packaging color is gorgeous or plain depends on the total tone of packaging color

the total tone is directly embodied by the basic color attributes of hue, lightness and purity. Such as bright tone, dark high tone, fresh tone, gray tone, cold tone, emphasis, weak tone, soft training, hard tone, heavy tone, etc

area factor

in addition to hue, lightness and purity, the size of color area is an important factor that directly affects hue. Color matching first considers the arrangement of large-area colors, which have long-distance visual effects in packaging and display. In addition, when the contrast between two colors is too strong, you can expand or reduce the area of one of them without changing the hue, purity, lightness

visual recognition

visual recognition refers to the clarity of color matching levels. Good visual recognition is very important in visual communication design such as packaging and advertising. On the one hand, visual recognition depends on the striking degree of color itself, on the other hand, it depends on the contrast between colors. Its principles and methods are also introduced in detail in advertising design, which can be used for color design of packaging and decoration

accent color

accent color is the key color in the total tone, which is considered by combining the area factor and visual recognition. Generally, the lightness and uniformity are higher than the surrounding colors, and the area is smaller than the surrounding colors, otherwise it will not play an important role

interval color

the use of interval color refers to the use of another color in the middle of adjacent and strongly contrasting different colors, such as interval or sharing, which can strengthen coordination and weaken contrast. The interval color itself is mainly neutral black, white, gray, gold and silver. If a color interval is used, it is required that the interval color is significantly different from the separated color in hue, lightness and purity


gradients are gradually changing colors, hues, lightness, and purity. Gradient color has a harmonious and rich color effect, which is widely used in the color processing of packaging

contrast color

contrast color is different from strong color matching. It is a color with similar area and contrast hue brightness. This kind of color has strong visual effect, so it is advertising

symbolic color

this is a conceptual color that does not directly imitate the color characteristics of the content, but is applied according to the common understanding of the majority of consumers. It is mainly used for the expression of a certain spiritual attribute of a product or the expression of a certain brand idea. For example, the packaging of Chinese cigarettes uses the color that symbolizes the Chinese nation - red

logo color

the logo color here is not the color of the trademark, but the color used to distinguish the packaging of the same kind or the same kind of different varieties of products with different business groups in more than 130 countries. For example, different colors are used to distinguish the packaging colors of different components of daily-use chemicals of the same brand. In terms of treatment, the percentage of the ratio of rehabilitation work when the sample is shortened to the work consumed when it is spread should be changed in terms of area, shape and position

auxiliary color

this is the opposite of emphasis color. It is an auxiliary color method for adjusting the total tone or emphasis color, which is used to strengthen the tone level and achieve rich color effects. In the design process, we should pay attention not to usurp the host and blindly abuse it

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